Front page of today's Grauniad details how gorgeous, pouting Tory leader David Cameron has launched a website providing video blogs of himself speaking direct to camera, as well as written blogs and podcasts. Apparently this will reach out to "a blogging generation that is disaffected from mainstream politics."
The address is www.webcameron.org.uk, but, if, like me, you accidentally put in www.webcameron.com, you end up with the site of Cameron M. Semmens, an Australian poet and performer sharing his work with the world.
One of these is A Current-er Prayer, which runs:
Our media, whose art is manipulation hollow be thy game. Thy cameras come, it will be done on Nine as it is on Seven. Give us this day our daily sensation, and feed us our fears as we feed the fear of others. Lead us on with misinformation and deliver us from thinking. For thine is the king-maker with the power of the story, forever and ever, amoral.
Which, for David Cameron, seems oddly fitting.