Lots exercising the various hacks assembled in the press room of Caernarfon's Galeri this morning prior to the start of Plaid Cymru's Spring Conference. Not Plaid policies, naturally, and not even ceaseless coalition tittle-tittle, but trying to figure out who the shadowy figure and Guido Fawkes wannabe behind potty-mouthed Welsh political blog Arsembly is.
Most popular among the outlandish theories bounded about by the journos was a toss-up between a female former high-ranking Welsh Labour press officer with an unorthodox method of dealing with journalists, and the until-recently presenter of a flagship Welsh political programme.
Naturally, both of these are palpable nonsense, but there are a few ladies and gentlemen of the fourth estate who are convinced it's the former.